---
title: Blog - Verve Collective
description: Paid media and product marketing insights from Verve Collective — real ad breakdowns, positioning lessons, and straight answers for Midwest small businesses.
---

[![Verve Collective](data:image/png;base64,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) Verve Collective](https://weareverveco.com)

[Services](https://weareverveco.com/#services) [Pricing](https://weareverveco.com/#pricing) [About](https://weareverveco.com/#about) [Blog](https://www.blog.weareverveco.com) 

[Book a free review](https://calendar.app.google/rGSiZA6tFBPPVoN67)

From Verve Collective

# Real ad breakdowns. No fluff.

## [Aug 14, 2026, 4:23:12 PM What a free account review actually looks like](https://www.blog.weareverveco.com/what-a-free-account-review-actually-looks-like)

## [Aug 14, 2026, 4:19:44 PM Two Columbia unicorns, two bets on positioning — what EquipmentShare and Veterans United get right](https://www.blog.weareverveco.com/two-columbia-unicorns-two-bets-on-positioning-what-equipmentshare-and-veterans-united-get-right)

## [Aug 13, 2026, 8:00:00 AM Why "just run ads" is the wrong first move](https://www.blog.weareverveco.com/why-just-run-ads-is-the-wrong-first-move)

## [Aug 10, 2026, 6:00:00 AM The 3 numbers your ad account should be tracking](https://www.blog.weareverveco.com/the-3-numbers-your-ad-account-should-be-tracking)

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